CORRECTING and REPLACING Innovative Partnerships Group Taps Eric Marton to Lead New Innovative Partnerships Group Health Division

CORRECTING and REPLACING Innovative Partnerships Group Taps Eric Marton to Lead New Innovative Partnerships Group Health Division

LOS ANGELES–()–Please replace the release dated August 24, 2021 with the following corrected version due to multiple revisions.

The updated release reads:


Innovative Partnerships Group, a global leader in developing long-term, revenue-generating partnerships between professional sports teams, prestige real estate properties, and global brands, announced today the formation of a new division, Innovative Partnerships Group Health, focusing on corporate partnership and business development for healthcare and life sciences organizations. The division will be led by Eric Marton, who joins Innovative Partnerships Group as managing partner after more than 25 years of leadership experience in healthcare, venture capital, and private equity. Beyond Innovative Partnerships Group Health, Marton will also play a critical role in accelerating the company’s overall growth and expanding its technology portfolio.

“The Innovative Partnerships Group team has created extraordinary value throughout the sports world over the years and has now become the only firm of its kind to leverage these unique revenue models on behalf of the healthcare industry,” said founder and CEO Jeff Marks. “With Eric’s help, Innovative Partnerships Group is trailblazing a completely new business space and transforming traditional thinking around the capital stack for healthcare and academic institutions. Eric’s business acumen as well as the depth and breadth of his experience and relationships make him an ideal managing partner as our company continues its successful expansion into untapped industries.”

Innovative Partnerships Group Health has already begun working with several clients in the healthcare and life sciences industry including Ascension, Bayer (OTC: BAYRY), eHealth (NASDAQ: EHTH), Herbalife (NYSE: HLF), Orlando Health, The University of California San Diego, and Water Street. Today’s healthcare organizations are thinking more creatively than ever about ways to maximize their financing options, and Innovative Partnerships Group Health is committed to uncovering new revenue sources and reimagining existing corporate relationships. Innovative Partnerships Group plans to help these organizations through implementing transformational initiatives around facility development, technology, research, education and clinical programs in order to grow corporate partnership value, elevate corporate philanthropy, transform vendor relationships into long-term, revenue-generating partnerships, and apply sports & entertainment partnership strategies to healthcare.

Marton’s experience spans numerous corporate leadership roles including venture partner at Wavemaker Three-Sixty Health, chief strategy officer of the Verity Health System, CEO of the Verity Physician Network, CEO of Surgical Partners of California, executive director at Cedars-Sinai Medical Center, President/CEO of the California Heart Center at UCLA, and managing partner at Catalyst Venture Group.

Marton has been a member of the Young Presidents’ Organization (YPO) since 2007 and serves on the boards of directors of several not-for-profit and for-profit companies. He is a frequent speaker and panelist at industry conferences and a guest lecturer for the schools of business, medicine, and public policy at the University of California, Los Angeles as well as the University of Southern California.

About Innovative Partnerships Group

Los Angeles-based Innovative Partnerships Group is a leader in developing long-term, revenue-generating business relationships between global brands and high-profile sports and entertainment venues as well as other prestige properties. The company is known for naming rights, founding partnerships and long-term sponsorship transactions. The company’s proprietary Partnership Intelligence™ system allows properties and brands to accurately assess the value of these deals and compare their impact to traditional media advertising. For more information, visit

Published at Thu, 26 Aug 2021 04:21:00 +0000

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